It is no doubt that streaming is becoming more and more popular. This could be because it can be an enjoyable hobby that you can, of course, turn into a full-time career if you know how to. Streaming could potentially earn you enough money to make a comfortable living. However, not all streamers make enough money and there are various factors that can be a decider of whether you succeed or fail. These are usually linked to your popularity and marketing skills.
Marketing involves a lot but in terms of streaming. Some great things that you could do to get yourself seen would be to create promotional content for use on social media such as Facebook, Instagram, and YouTube. You should use YouTube as a place to upload videos related to your niche linking to and from your twitch account to help you boost your viewers and followers. You should post content regularly so that your followers are always up to date with your work. Another benefit of using YouTube is that you will be able to earn money from that platform as well.
Ensure to write a detailed description on your Twitch profile with all the relevant keywords that you would like to be found for on Google. A great keyword tool is Uber Suggest, here you will be able to get keyword ideas, and you will be able to get a rough idea of how many people search monthly and the difficulty of ranking for that word.
If you can, you should either setup a website where you can write blog posts related to your niche, and set yourself up to become well known as a key person of influence within your field. Alternatively, write some guest posts on platforms such as Medium, or get involved in the Quora community answering questions based on your expertise whilst providing some external links that could potentially turn your readers into followers.
What is streaming, and what can you stream?
The difference between streaming online and making videos for the likes of YouTube is that streaming is live. This means that there are no cuts, edits or special effects on your video feed. It is kind of like a live chat but with video capabilities. Whilst gaming is likely the most popular thing to stream, it’s not limited to just that. In fact, there are so many types of things that you could do live streams about. You can do streams about pretty much anything but to name a few:
- VLOGS (Video blogs)
- Makeup tutorials
- Arts & craft
Some of these types of videos can be extremely random, and there are many variations. It is somewhat a new craze to listen to others doing videos whilst eating loud crunchy foods. Nonetheless, there is a wide community for gaming that is spread across many different games from classics such as Runescape.
League of Legends and the faster action shooting ones for the leading consoles. It is common for the person vlogging to be seen as an expert that gains loyal fans that respect them for dedicating their time to help others and for showing other people how to complete a difficult level.
4 tips for becoming a successful streamer
1. Be interesting for your viewers
You must make your streams interesting enough for people to actually want to watch you. The best way to keep it interesting is to either be knowledgeable about something or to be a friendly person that people enjoy watching.
2. Your setup will affect your quality
The right setup is also crucial to success, if you have a cheap microphone that is buzzing, that will only annoy your viewers. You need crisp audio that sounds clean and is easy to listen to. Your video feed should not be blurry and pixelated, you will need a professional setup with either a high-quality webcam or if you can find a suitable DSLR / video camera for footage. If you are planning on doing game streams a good quality software that captures your screen gameplay should suffice.
3. Practice a lot
When you first start streaming, you will likely not be as professional as you’d thought. This is not something to worry about, despite the fact that you may get some comments about how nervous you are, or perhaps how you don’t talk very much. Whilst this is something that you will definitely need to improve on, no one is perfect straight away. With any craft or skill, practice makes perfect. The more you stream, the better you will get at it. Soon enough, you will be confident and will be speaking to your viewers at a conversational level. Even if it is just you talking!
4. Enjoy it and help others
Whilst you may associate success with the ability to earn money from doing something that you enjoy. It is not limited to just that and if your focus is to earn money then you may not earn very much. Sure, you can have it as your determination to work, but it is vital that you actually do enjoy what you are doing. Your main focus should be to help other people. After all, people are watching you because you can provide something they need, whether that be educational knowledge, entertainment or comfort. If you can provide at least one of those things, I can say to you that the money will follow.
How do I start streaming?
When you are planning to stream, you should know that you are not just limited to Twitch. In fact, there are many other platforms that you could use such as YouTube Live, Facebook Live, Periscope, Younow, IRIS, Ustream and Dacast. However, getting started on twitch is easy. Simply head over to their website at twitch.tv and sign up. Once you have become a member you will then need to get a software that links to your account. A popular one is OBS, once you have downloaded that, you can then stream online.
How can streaming on Twitch be profitable?
If users enjoy watching you, they may choose to subscribe. This will cost them $4.99 per month and the revenue will be split 50/50 with Twitch and the creator of the live stream. If you manage to secure a lot of subscriptions, then you could be earning a lot of money. To be able to accept streams you must register for the 1sttier Twitch Affiliate program. To become a Twitch affiliate you must exceed the requirements which are:
- Stream for at least 500 total minutes, and broadcast within the last 30 days.
- Stream for at least 7 unique broadcast days in the last 30 days.
- Reach an average of 3 viewers or more over the last 30 days.
- Gain at least 50 Followers.
If you are already an affiliate, you won’t be able to make money from adverts unless you become a 2ndtier Twitch partner. Revenue from adverts varies in price from video to video depending on the advertiser’s budget and some other factors. If you join the twitch partner program, when people watch your videos and see the displayed advert, you will earn money from it.
This is exactly that; people may donate to you if they enjoy your streams. Whilst twitch does not take any cut from the donations that you receive, you may have to pay other service providers such as PayPal a percentage of the sale for securing the payment. Twitch partners can also take part in the direct purchase program, where they will be able to sell games and in-game items on their profile to get a 5% share of the revenue.
Paid Live streams & Sponsorship
If you become well known and respected in the twitch community, you may be approached or be eligible to approach game developers who may personally pay you directly for fulfilling streams in regards to promoting their game. Later on, they may choose to sponsor you. Thus paying you a nice hefty wage for working full time as a sponsor for their company.
There are many more ways to earn through twitch but the above are the most popular methods. It should be known that all of the methods will be subject to tax and it may need to be declared depending more specifically on your financial situation.
How can I grow a following on twitch? (and get more viewers)
To grow a following on twitch and to get more viewers you should focus on providing real value to your viewers. Ensure that your profile is complete and if you can get your twitch profile link available on all social media and on other niche based websites. Doing this will help increase the google presence for your profile and will help you get found online. Even if that means reaching out to website owners personally and asking them to provide a do-follow backlink.
Common mistakes people make when streaming
Playing mainstream commercial music can cause your audio to get muted. Whilst live this is not a problem, although when your followers watch your video back. If the audio is muted and they cannot hear you talking.
This could negatively affect your viewers’ opinions on your stream and repeatedly doing this will make you lose even more followers. Another problem is using poor quality equipment that is just not up to the job. No one wants to hear audio that contains lots of white noise that has such bad latency issues that it skips out on some things that you say.
Why you should stream based on a niche?
Imagine two different people, one plays all types of games and streams all of them. They get a lot of different types of viewers with various interests. The new viewers end up following them to keep up to date with future streams. When this person is doing their next stream about a different game, the person who is following them sees the stream and dislikes that particular game, and now they unfollow.
Now the other person. The other person plays only the same game (sticking to a niche) and all of their followers are loyal and know what to expect. A niche is important on many platforms, not just Twitch. YouTube is a place where a niche is a must, as well as your own website. If you don’t stick with a niche you will likely gain fans, then lose them.
Great microphones for streaming
This is a great choice if you have a low budget or are a beginner. It is easy to set up and has fantastic sound quality. The microphone itself is lightweight and reliable.
Rode microphones are far superior in comparison to other leading brands. Assembled in Australia, this will give you high-quality audio and will be an asset to your streams. For now, and in the future, it’s likely that you will not need an upgrade! This professional microphone features an on-mic mixing control. Going the extra mile, it comes with a pop shield filter.
If you a slightly bigger budget this pack is the best option. The microphone is a professional studio-grade piece of equipment that comes complete with an audio interface which will allow you to have more control over your equipment. This does take a bit longer to set up but it will definitely be worth it.
Whilst this is not a common choice for gaming microphones it will, in fact, work exceedingly well and people will be able to hear you crystal clear. Its cardioid pattern enables you to record or live stream quiet or loud sounds. This microphone will with no doubt sound better than the others on this list.
For recording your video
This webcam records 1080p full HD video as well as high-quality audio. It will take care of all of your streaming needs. It has autofocus capabilities whilst fine-tuning your lighting to bring a nice bright image.