Company Updates

We refined our product range, simplified the website, improved performance, launched the Kalimba Starter Course, and focused the business around stronger instruments, clearer education, and a better customer experience.

Our team expanded, our YouTube channel reached 7 million views, and we launched more digital resources, including eBooks, songs, sound packs, and our first Kalimba beginner book.

Our YouTube community grew to 6,000 subscribers as we continued creating helpful music education videos for people learning instruments around the world.

We improved our product photography to help customers see the detail, quality, and character of our instruments more clearly.

We improved our website to make it faster, easier to use, and better for customers browsing our products. We also raised funds for Muthu Ajith Kumar and helped provide food parcels during a difficult time.

We became a member of BAFTS, supporting our commitment to fair trade principles and responsible sourcing. We also launched our YouTube channel, which later became a key part of our mission to make music education more accessible.

Ryan’s passion for music led us to introduce world instruments, including shakers, drums, flutes, and percussion from artisan suppliers around the world.

Carved Culture began in 2016, starting with secondhand products before evolving into a family-run musical instrument and education brand.